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Coachella 2024 is in full swing, with all of your favorite celebrities and stars gracing the festival in their best desert-inspired looks. Meanwhile, a few subtle references to more historic modes of Korean dressing could be detected, like the occasional colored silks, skirts gathered and ruffled at the waist, bow closures, and wide sleeves that felt borrowed from hanbok construction. Among the front row was an impressively curated list of celebrity-ambassadors both local and international. K-Pop stars Hanni and IU and Squid Game main man Lee Jung-jae rubbed elbows with out-of-town it-girls like Dakota Johnson, Elizabeth Olsen, and Saoirse Ronan. The show marks the latest – and biggest – example of the fashion industry leaning into Seoul’s relatively newish status as a global cultural and economic powerhouse. MILAN — Gucci will stage its cruise 2024 at the Gyeongbokgung Palace in Seoul on May 16.
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In the lead-up to the canceled show, Gucci signed Hanni, lead singer of NewJeans, as its newest brand ambassador. The K-pop star joined other local ambassadors including “Squid Game” actor Lee Jung-Jae and musical artist Kai. Gucci’s show was similarly maximalist in terms of making use of the city’s architectural marvels and its most famous cultural exports. Just two weeks ago came a similar move from Louis Vuitton when the house staged its Pre-Fall 2023 runway show at the city’s Jamsugyo Bridge with a set designed by the director of Squid Game. At tonight's show in Gyeongbokgung Palace, Gucci leaned into its multiverse of madness. And while that may become more fine-tuned upon the next creative director's debut, for now, Gucci played to the weird and nailed its flag to the mast of a strange skateboard hybrid It bag.
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punQtum Takes Center Stage at the GUCCI Cruise 2024 Fashion Show in Seoul - rAVe [PUBS]
punQtum Takes Center Stage at the GUCCI Cruise 2024 Fashion Show in Seoul.
Posted: Tue, 05 Sep 2023 07:00:00 GMT [source]
Last year, as part of an agreement with the Cultural Heritage Administration, Gucci unveiled a three-year commitment to support the conservation and restoration of the Gyeongbokgung Palace, also known as The Palace Greatly Blessed by Heaven. The show was originally slated for May 15 and marks the brand’s 25 years in the country. A neoprene wetsuit, styled as the undergarment for a ruffled mermaid number, was reminiscent of the haenyeo, South Korean female divers known for their independent spirit and pearl hunting skills on Jeju Island.
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The 1395 Seoul landmark, also known as The Palace Greatly Blessed by Heaven and built during the Joseon dynasty, was the venue of choice for Gucci’s Cosmogonie show, a repeat display of the collection unveiled last May in Apulia and that was supposed to be held on Nov. 1. Last month, Gucci had to call off its repeat show in Seoul following the tragic Halloween crowd crush in the city that killed more than 150 people and left dozens injured on the night of Oct. 29. Following the cancellation, Gucci said it was pledging a three-year donation geared at restoring and preserving the Gyeongbokgung Palace. As reported, Gucci’s design office will continue to carry the direction of the house forward until a new creative organization is revealed, following the exit of creative director Alessandro Michele last month. Gucci's show took place at the 14th Century Gyeongbokgung Palace; it was the first time that a production of its kind had been staged at the venue, and the house flew in plenty of A-list faces for the occasion, including house muses Dakota Johnson, Jodie Turner-Smith and Elizabeth Olsen.
Gucci Cruise 2024 Lands at Seoul’s Historic Gyeongbokgung Palace
Channel French girl street style as seen on some of the Internet's chicest influencers. But while the brand is feeling the lack of a single and distinct creative vision (we’re four months out from Sabato De Sarno’s big debut), it was a solid showing, particularly in the way it incorporated Seoul-isms into the Gucci vocabulary while expanding into a kind of bourgeois eclecticism. As the first luxury house to host a runway show at the royal palace with a storied past, the show almost didn’t happen. New Balance has unveiled its 1906L shoe, a loafer silhouette in a gray/silver colorway. These are the second loafers to be revealed by the brand–the Junya Watanabe Fall/Winter 2024 runway debuted the first collaborative pair. The 1906 silhouette uses the 1906D running sneaker aesthetics with leather and mesh makeup.
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SEOUL — The Gucci gang landed in South Korea on Tuesday night at one of Seoul’s most iconic locations, the Gyeongbokgung Palace, the country’s largest royal compound built in the 15th century. En route to the Gucci resort show, the streets around Gwanghwamun Square in Seoul were clustered with hundreds of labor union protestors and police officers in neon vests clutching riot shields. A passel of angry men, and a few women, passed the mic to deliver impassioned speeches against the South Korean president—a perhaps not unfamiliar sight to those international visitors more familiar with the rhythms of Paris Fashion Week.
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Other K-pop and K-drama names like THE BOYZ‘ Younghoon and Juyeon, ITZY’s Ryujin, aespa’s Winter, IVE’s Leeseo, and The Glory‘s Lim Ji-Yeon were also present. Additionally, Gucci’s international friends and ambassadors such as Dakota Johnson, Saoirse Ronan, Elizabeth Olsen, Fumiya Takahashi, Davika Hoorne, and Kanawut Traipipattanapong — better known as Gulf — traveled to Seoul for the event. The show will be held on May 15, but the location will be revealed at a later stage. Today, Gucci is one of the most renowned fashion houses in the world, but do you know about Guccio Gucci, the founding designer and namesake? “Gucci was born in Florence, surrounded by history, art and craftsmanship, and from there it began a journey to bring the house’s vision of beauty across the globe,” said Marco Bizzarri, president and chief executive officer of Gucci.
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From that experience, the founder became inspired by the bags he’d see guests carrying as a boy to create his own after founding his brand in 1921. In conjunction with the show, Gucci is supporting the Tate Modern’s exhibition “Electric Dreams” which opens this fall, and will enter into a three-year partnership with the museum to implement programs to serve young creatives. Although Gucci’s direction under Sabato de Sarno — newly appointed creative director — is yet to be revealed, Gucci’s design team put together a collection that mixed flawlessly the brand’s DNA with elements that evoke South Korea’s culture. Past and present blended in pieces such as sports jackets, floor-length maxi skirts, and coats that borrowed details from Korean traditional clothing such as the chima skirt from the hanbok and goreum-like oversized bows.
The house's new creative director Sabato de Sarno has now started work, and will present his debut collection for the house in September 2023. Gucci is set to unveil its Cruise 2025 collection at the Tate Modern in London on 13 May. This highly-anticipated announcement marks the Italian brand’s debut in the British capital under creative director Sabato De Sarno, as he presents his first cruise collection for Gucci. Over the years, South Korea has been a steady market for luxury brands and the numbers attest to this growing influence — between 2018 to 2022, the market has grown by 30%, and in 2022, South Koreans spent an average of $325 per capita on luxury goods. It is no surprise then, that brands are flocking to the country to host fashion shows and continue to bet on the South Korean market. Luxury houses are also tapping the most popular stars in Korean entertainment to promote their brands.
The show will be held in front of Geunjeongjeon, the main hall of the Gyeongbokgung Palace, known for being the main venue for royal ceremonies and for receiving foreign dignitaries during the Joseon Dynasty (1392 to 1910). Neoprene boots, which metamorphosed from 1990s scuba boots, expanded the Gucci retro sportswear lexicon while providing a fun anchor to the many dressy styles that brought to mind Michele’s opulent creations during his seven-year tenure. The coed runway opened with Sora Choi in a billowing hanbok reimagined as a floor-length bomber, resembling a deconstructed hanbok.
The Bollywood star Alia Bhatt made her way to South Korea for her first brand event since her appointment as Gucci’s global ambassador. Likewise, debuting his new association as Friend of the House in Vietnam, the V-pop star Sơn Tùng M-TP arrived in Seoul to attend the fashion event. But despite leaving the brand late last year, Alessandro Michele's Gucci is still there. His influence on Gucci is just as hallowed as all the creative directors that came before him (and, no doubt, will be respected by the recently installed designer-elect in Sabato De Sarno, an alum of Prada, Dolce & Gabbana and Valentino). And like Gyeongbokgung Palace serving as a reflection of the many different Guccis, they were all there in one It bag-in-waiting. In November last year, Gucci had to call off its repeat Cosmogonie show in Seoul following the tragic Halloween crowd crush in the city that killed more than 150 people and left dozens injured on the night of Oct. 29.
The cruise show in South Korea will mark Gucci’s 25 years in the country, since the brand opened its first flagship in Seoul in 1998. Gucci's first runway show of its centenary features festive looks and a high-fashion "hacking-lab" where Balenciaga and Gucci unite. Known for infusing glitz, glam, subversion, and expression back into Gucci, the prolific designer gave new life to the Italian label and the fashion industry as a whole. Speaking of which, the soundtrack formed the production’s other surface-level peek into Korean culture – the song was borrowed from Park Chan-wook’s Old Boy, the country’s most famous film. If you’ve seen one Korean movie other than Parasite, it’s Old Boy – a gritty tale of revenge, murder, and incest. It’s an astounding and amazing film, but doesn’t have any connection to what Gucci is doing here, aside from being Korean.
The cruise shows are continuing in glamorous style, in plenty of far-flung destinations around the world. After Chanel's star-studded Los Angeles presentation last week, and ahead of Dior's show in Mexico in a few days, Gucci – and the rest of the fashion pack – decamped to Seoul for its latest cruise show, just a few weeks after Louis Vuitton hosted its pre-fall show in the city. The K-pop star joined other local ambassadors including “Squid Game” actor Lee Jung-jae and musical artist Kai. -ready skater boys on the runway, our favorite guy was Look 27, whose swishy, grape-purple rave pants paired with a crisp red shirt, butterscotch-brown overcoat, and yellow-tinted shield shades suggested a new kind of Gucci grown-up. He is no stranger to the all-night dance circuit, but also has to get up bright and early the next morning to hop on the metro and make it into the office for his vaguely creative media job.
When it came to the clothes, much of the collection was influenced by South Korean street style, as well as the multicultural style that is found on the street in cities around the globe, with nods to both surf and skatewear. The cruise collection is designed by the in-house team as newly appointed creative director Sabato De Sarno’s first designs for the brand will bow in September, following the exit of Alessandro Michele in November. Rihanna’s blonde tresses blended perfectly with her Peter Do oversized neutral look from the Fall/Winter 2024 runway show. Her earthy brown pants and button-down were a few shades darker than her large beige blazer layered over. The Tom Ford yellow-tinted tortoise shell sunglasses added a pop of color to the monochromatic outfit.
Gucci had originally planned to host a runway show in this location last year — prior to Alessandro Michele’s departure — to present their Cosmogenie collection. However, these plans were decidedly put to a halt following the Itaewon crowd crush tragedy. Now, perfectly timed, this runway show was also scheduled to commemorate the 25th anniversary of Gucci’s first flagship store in Seoul. The dialogue between past and present was also evident in the silhouettes, details, and textiles.
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